My NHL has The Youth Brigade as it's Poster Boys

At 18 most of us are faced with responsibility. Leaving home for the first time, going to college or university, getting full time employment.

If your Sidney Crosby however your job’s a lot easier.

Play hockey a couple of thousand kilometers for home (however getting played a couple of hundred thousand for this), for a team that can’t buy a win and save the NHL while your at it.

Also if it’s possible break the scoring records of the greatest hockey player in the games extensive history.

No pressure man. No pressure.

Sidney Crosby’s arrival in Pittsburgh coincided with the NHL’s attempt at a fan base rebirth after the conclusion of the lockout, the most effective killing of a major league sport ever seen.

What’s better to head this campaign than a good looking 18 year old with mad skills?

Sidney Crosby is a marketing man’s wet dream. Kid’s love him because of his youth . Women love him for his good looks (maybe that s just me). Grandmother’s love him for his charm and mild manners. But of all of this, everyone young and old, male and female, love his amazing skill and passion for the game.

When the NHL has players like Sidney Crosby, Patrice Bergeron, Eric Staal, Zach Parise, Dion Phaneuf and Antoine Vermette all young and up and coming and rather yes good looking players why are they reverting to these MY NHL ads which while yes looking sexy aren’t about hockey.

Market. At teenagers. Teenagers are by far the easiest influenced group in today’s society and having now more disposable money than ever before we’ve got money to burn on tickets and team related stuff (unless your me and live no where near anything hockey related).

Teenagers love violence, love speed, love skill and love flash and hockey’s got that all. We love people that are famous or successful that we can associate with. The youth brigade have this. Teenager’s are going to want to go to games and watch them, bring there parents take there friends and the expansion grows.

Hopefully, after one game they’ll be hooked, and the millions of little eteeny boppers will spread the sport. Teens grow up, get married, have kids. Kids love hockey and soooooooooo it evolves!

And now I’m rambling so I’m going to finish up.

Roster Pics of the Day!


Ray Emery - Oh yeah. What you looking at?


That’s not fair. How can anyone have a hot roster pic?